with poor information. It proved to be a hair-raising experience.
Most all ads, banners, commercials are published half-cocked without pre-testing
the specifics of the appeal, copy treatment visuals, price or any other essential of the offered product or service.
DON'T GAMBLE ON OPINIONS. TURN YOUR AD DOLLARS INTO A TRULY MEASURABLE INVESTMENT LOOK BEFORE YOU LEAP! HERE'S YOUR CHANCE TO SAVE YOUR SCALP.
Humans have a built-in instinct to test. They don't walk on fresh ice until they test its strength. They don't buy a car without taking it for a "test" drive. They don't even try a new brand of beer without taking a test sip. So why do advertising people ignore this inbred caution ability when it comes to creating ad campaign? Could it be that the test-sensitive section of the brain goes dead when ad folks put pen to paper? Are they suddenly struck blind and deaf to the needs of consumers,who basically know what they want, but need some information and guidance in the marketplace Who are these ad people trying to reach and please their bosses or the buying public?
Why do advertisers prepare elaborate, often multi-million dollar campaigns just to try them out cold on consumers? They must be crazy to think that people are going to plunk down hard-earned cash on something they know nothing about because the ad they read, saw on TV or heard on the radio left out critical information they needed to make an informed decision. Maybe ad people are just plain short-sighted. In the media-buying game, it's all too foolish to think of consumers as predictable, mindless guinea pigs who will buy anythingif they are just spoon-fed bland and dull corporate advertising. In the end, nobody wins. The conventional-minded advertiser doesn't sell the service or product and the consumer doesn't buy it.
